Documentation index: https://openadmanager.com/llms.txt

# Tracking: Setup, Events and Limits | OpenAdManager

> Send the sales and leads your website records to Google, Meta, TikTok, Reddit and X by server: install on Shopify, WooCommerce, WordPress or any site, events and limits.

Canonical: https://openadmanager.com/docs/tracking

**Docs menu**

## Get started

[Docs home](https://openadmanager.com/docs)[Quickstart](https://openadmanager.com/docs/quickstart)

## Add to your AI

[All AI apps](https://openadmanager.com/docs/ai)[Claude](https://openadmanager.com/docs/ai/claude)[ChatGPT](https://openadmanager.com/docs/ai/chatgpt)[Cursor](https://openadmanager.com/docs/ai/cursor)[Claude Code](https://openadmanager.com/docs/ai/claude-code)[Codex](https://openadmanager.com/docs/ai/codex)[GitHub Copilot](https://openadmanager.com/docs/ai/vs-code)[Gemini CLI](https://openadmanager.com/docs/ai/gemini-cli)[Devin Desktop](https://openadmanager.com/docs/ai/devin)[Antigravity](https://openadmanager.com/docs/ai/antigravity)[OpenClaw](https://openadmanager.com/docs/ai/openclaw)[Hermes Agent](https://openadmanager.com/docs/ai/hermes-agent)[More AI apps](https://openadmanager.com/docs/ai/other-clients)

## Control and safety

[AI permissions](https://openadmanager.com/docs/control)[Security](https://openadmanager.com/security)

## Tracking and team

[Tracking](https://openadmanager.com/docs/tracking)[Team and roles](https://openadmanager.com/docs/team)

## Google Ads

[Your own Google Cloud project](https://openadmanager.com/docs/google-ads/own-cloud-project)

## MCP reference

[Endpoint and tool catalog](https://openadmanager.com/docs/mcp)

# Tracking

Tracking sends the sales and leads your website records to Google, Meta, TikTok, Reddit and X, from a server, each counted once. Your ads then learn from real results. There is no code to write.

## Install

Pick how your site is built. Each guide has the steps and the full list of events.

- **Shopify:** a custom pixel, no theme edits. [Shopify guide](https://openadmanager.com/shopify-server-side-tracking)
- **WooCommerce:** a WordPress plugin that sends paid orders. [WooCommerce guide](https://openadmanager.com/woocommerce-conversion-tracking)

- **WordPress:** the same plugin, for forms, sign-ups and bookings. [WordPress guide](https://openadmanager.com/wordpress-conversion-tracking)
- **Any website** (Laravel, Next.js or custom): one script tag in your pages. [Website guide](https://openadmanager.com/website-conversion-tracking)

Then connect your ad accounts in **Tracking** and send a test order or form. Each platform shows a check when the test arrives.

## Events

You choose which events to send. The common ones:

| Your site | What the platforms receive |
| --- | --- |
| A paid order | Purchase, with its value and currency |
| Checkout started | Begin checkout |
| Added to cart | Add to cart |
| A form sent | Lead |
| A new sign-up | Sign-up |
| A booking | Book appointment |

Email and phone, if you choose to send them, are hashed (SHA-256) before they leave. Each event carries one event ID, so a platform that also hears it from your browser counts it once.

## Limits

Each website has a monthly event limit, shown on [Pricing](https://openadmanager.com/pricing#tracking) and in **Plan & billing**. We tell you at 80% and again at 100%. Past the limit, sales and leads keep flowing to the platforms and other events stop until next month. Your ads keep running. If you need more, use **Request more events** in Tracking and we review it.

## Ask your AI

Your AI can check tracking too:

Is my tracking working on every platform?

Related: [How tracking works](https://openadmanager.com/tracking) · [Pricing](https://openadmanager.com/pricing#tracking) · [Privacy Policy](https://openadmanager.com/privacy)

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