Documentation index: https://openadmanager.com/llms.txt

# Conversion Tracking for Any Website (Server-Side)

> One script tag sends sales, leads and sign-ups from any website (Laravel, Next.js or custom) to Google, Meta, TikTok, Reddit and X, counted once.

Canonical: https://openadmanager.com/website-conversion-tracking

Tracking add-on

# Conversion tracking for any website, with one script tag

Paste one tag, pick your events, and each sale or lead from your site goes to Google, Meta, TikTok, Reddit and X.

[Get notified](https://app.openadmanager.com/accounts-open-soon)[How tracking works](https://openadmanager.com/tracking)

Sent by server, not only the browserHashed email, never plainEach sale counted once

Google AdsEnhanced conversions

Conversions3738

MetaConversions API

Conversions3738

TikTokEvents API

Conversions3738
Also sent to Reddit, X

Sale recovered: sent from your server, counted once.
purchase · $86purchase · $86purchasepurchasepurchase

Google AdsConv.3738

MetaConv.3738

TikTokConv.3738

Sale recovered, counted once.
purchase · $86purchase · $86

## Install

- **Add your website.** In your dashboard, open **Tracking** and add your website. We check it and show your script tag.
- **Paste one script tag.** Copy the tag into the `<head>` of every page, once. In Laravel that is your main layout; in Next.js, the root layout.
- **Pick your events.** Choose the pages and buttons that count: a thank-you page, a sent form, a new sign-up. Then send a test and check that it arrives.

## Events sent

Each Website event goes to every platform you connected, under that platform's standard event name.

| Website event | Google Ads | Meta | TikTok | Reddit | X |
| --- | --- | --- | --- | --- | --- |
| Thank-you page after a sale | Purchase | Purchase | CompletePayment | Purchase | Purchase |
| Form sent | Submit lead form | Lead | SubmitForm | Lead | Lead |
| New sign-up | Sign-up | CompleteRegistration | CompleteRegistration | SignUp | Sign up |

Each sale is sent once, so a platform that also hears about it from your browser counts it once. Email and phone, if you choose to send them, are scrambled before they leave.

**For developers**

Every event carries one event ID shared with your browser tags, so a platform that receives both deduplicates them. Email and phone are SHA-256 hashed before sending. The ad click IDs (gclid, fbclid, ttclid) are kept with the visit and sent with the order.

[Server-side conversion tracking, explained](https://openadmanager.com/tracking) · [What the Free plan includes](https://openadmanager.com/free-ai-ads-manager) · [Privacy Policy](https://openadmanager.com/privacy)

## Questions

**Will it slow down my site?**

No. The tag loads in the background, after your page.

**Do I need to write code?**

No. You paste one tag and pick your events in the dashboard.

**Does it work with single-page apps?**

Yes. You can pick events by page address or by button.

**Will it clash with my current pixels?**

Keep them if you like. Or let us turn off the overlap during setup, so each event counts once.

Add tracking to your first site.

[Get notified](https://app.openadmanager.com/accounts-open-soon)

## Related guides

[### Free AI ads manager Ask your AI about Google, Meta, TikTok and more ads. Free, no card.](https://openadmanager.com/free-ai-ads-manager)[### Ads MCP server One hosted MCP link for five ad platforms, compared with the official servers.](https://openadmanager.com/ads-mcp-server)[### AI apps (MCP) Use OpenAdManager in Claude, ChatGPT, Cursor and more.](https://openadmanager.com/ai-apps)[### Claude for ads Add OpenAdManager as a Claude connector.](https://openadmanager.com/claude-ads)[### ChatGPT for ads Connect ChatGPT to Google, Meta, TikTok, Reddit and X ads.](https://openadmanager.com/chatgpt-ads)[### Conversion tracking Send sales and leads to the ad platforms from your server.](https://openadmanager.com/tracking)[### Shopify tracking Server-side tracking for Shopify with one custom pixel.](https://openadmanager.com/shopify-server-side-tracking)[### WooCommerce tracking A WordPress plugin that sends orders from the server.](https://openadmanager.com/woocommerce-conversion-tracking)

Google Ads is a trademark of Google LLC. Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc. TikTok is a trademark of TikTok Inc. Reddit is a trademark of Reddit, Inc. X is a trademark of X Corp. Shopify is a trademark of Shopify Inc. WordPress and WooCommerce are trademarks of their owners. OpenAdManager is not affiliated with or endorsed by any of them.