Documentation index: https://openadmanager.com/llms.txt

# WooCommerce Conversion Tracking Plugin (Server-Side)

> A WordPress plugin that sends WooCommerce orders and leads to Google, Meta, TikTok, Reddit and X from your server, with a scrambled email, counted once.

Canonical: https://openadmanager.com/woocommerce-conversion-tracking

Tracking add-on

# WooCommerce conversion tracking that doesn't depend on the browser

Install the plugin, connect your ad accounts, and each paid order goes to Google, Meta, TikTok, Reddit and X from your server.

[Get notified](https://app.openadmanager.com/accounts-open-soon)[How tracking works](https://openadmanager.com/tracking)

Sent by server, not only the browserHashed email, never plainEach sale counted once

Google AdsEnhanced conversions

Conversions3738

MetaConversions API

Conversions3738

TikTokEvents API

Conversions3738
Also sent to Reddit, X

Sale recovered: sent from your server, counted once.
purchase · $86purchase · $86purchasepurchasepurchase

Google AdsConv.3738

MetaConv.3738

TikTokConv.3738

Sale recovered, counted once.
purchase · $86purchase · $86

## Install

- **Upload the plugin.** In WordPress, go to **Plugins → Add New → Upload Plugin** and upload the OpenAdManager zip from your dashboard.
- **Activate and paste your connect code.** Activate the plugin and paste the one-time connect code from your OpenAdManager setup screen.
- **Pick your events.** Choose what to send: paid orders, checkouts, add to cart and form leads. Then place a test order and check that it arrives.

## Events sent

Each WooCommerce event goes to every platform you connected, under that platform's standard event name.

| WooCommerce event | Google Ads | Meta | TikTok | Reddit | X |
| --- | --- | --- | --- | --- | --- |
| Order paid | Purchase conversion | Purchase | CompletePayment | Purchase | Purchase |
| Checkout started | Begin checkout conversion | InitiateCheckout | InitiateCheckout | Custom (begin_checkout) | Checkout initiated |
| Added to cart | Add to cart conversion | AddToCart | AddToCart | AddToCart | Add to cart |
| Form submitted | Lead conversion | Lead | SubmitForm | Lead | Lead |

Each sale is sent once, so a platform that also hears about it from your browser counts it once. Email and phone, if you choose to send them, are scrambled before they leave.

**For developers**

Every event carries one event ID shared with your browser tags, so a platform that receives both deduplicates them. Email and phone are SHA-256 hashed before sending. The ad click IDs (gclid, fbclid, ttclid) are kept with the visit and sent with the order.

[Server-side conversion tracking, explained](https://openadmanager.com/tracking) · [What the Free plan includes](https://openadmanager.com/free-ai-ads-manager) · [Privacy Policy](https://openadmanager.com/privacy)

## Questions

**Does it work with caching plugins?**

Yes. Orders are sent from the server when they are paid, not from a cached page.

**Do I need WooCommerce?**

For orders, yes. Form leads work on any WordPress site.

**Does it count refunds?**

Google Ads accepts conversion adjustments for refunds. Other platforms may not take back a sent purchase the same way.

**Will it clash with my current pixel plugin?**

Keep it if you like. Or let us turn off the overlap during setup, so each order counts once.

Add tracking to your first site.

[Get notified](https://app.openadmanager.com/accounts-open-soon)

## Related guides

[### Free AI ads manager Ask your AI about Google, Meta, TikTok and more ads. Free, no card.](https://openadmanager.com/free-ai-ads-manager)[### Ads MCP server One hosted MCP link for five ad platforms, compared with the official servers.](https://openadmanager.com/ads-mcp-server)[### AI apps (MCP) Use OpenAdManager in Claude, ChatGPT, Cursor and more.](https://openadmanager.com/ai-apps)[### Claude for ads Add OpenAdManager as a Claude connector.](https://openadmanager.com/claude-ads)[### ChatGPT for ads Connect ChatGPT to Google, Meta, TikTok, Reddit and X ads.](https://openadmanager.com/chatgpt-ads)[### Conversion tracking Send sales and leads to the ad platforms from your server.](https://openadmanager.com/tracking)[### Shopify tracking Server-side tracking for Shopify with one custom pixel.](https://openadmanager.com/shopify-server-side-tracking)

Google Ads is a trademark of Google LLC. Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc. TikTok is a trademark of TikTok Inc. Reddit is a trademark of Reddit, Inc. X is a trademark of X Corp. Shopify is a trademark of Shopify Inc. WordPress and WooCommerce are trademarks of their owners. OpenAdManager is not affiliated with or endorsed by any of them.