Tracking add-on

Conversion tracking for any website, with one script tag

Paste one tag, pick your events, and each sale or lead from your site goes to Google, Meta, TikTok, Reddit and X.

Sent by server, not only the browserHashed email, never plainEach sale counted once

Browser tagServer-side yourstore.com/checkout Order confirmed Order #1042Total$86.00 Visitor came from an ad clickAd click remembered Ad blocker · Safari ITP Your tracking serverOn your own web address ad clicksscrambled emailcounted once Google AdsEnhanced conversions Conversions3738 MetaConversions API Conversions3738 TikTokEvents API Conversions3738 Also sent to Reddit, X Sale recovered: sent from your server, counted once. purchase · $86purchase · $86purchasepurchasepurchase Browser tagServer-side yourstore.com/checkout Order confirmed$86.00 Order #1042 · visitor came from an ad clickAd click remembered Blocked Your tracking serverOn your own web address ad clicksscrambled emailcounted once Google AdsConv.3738 MetaConv.3738 TikTokConv.3738 Sale recovered, counted once. purchase · $86purchase · $86

Install

  1. Add your website. In your dashboard, open Tracking and add your website. We check it and show your script tag.
  2. Paste one script tag. Copy the tag into the <head> of every page, once. In Laravel that is your main layout; in Next.js, the root layout.
  3. Pick your events. Choose the pages and buttons that count: a thank-you page, a sent form, a new sign-up. Then send a test and check that it arrives.

Events sent

Each Website event goes to every platform you connected, under that platform's standard event name.

Website eventGoogle AdsMetaTikTokRedditX
Thank-you page after a salePurchasePurchaseCompletePaymentPurchasePurchase
Form sentSubmit lead formLeadSubmitFormLeadLead
New sign-upSign-upCompleteRegistrationCompleteRegistrationSignUpSign up

Each sale is sent once, so a platform that also hears about it from your browser counts it once. Email and phone, if you choose to send them, are scrambled before they leave.

For developers
Every event carries one event ID shared with your browser tags, so a platform that receives both deduplicates them. Email and phone are SHA-256 hashed before sending. The ad click IDs (gclid, fbclid, ttclid) are kept with the visit and sent with the order.

Server-side conversion tracking, explained · What the Free plan includes · Privacy Policy

Questions

Will it slow down my site?
No. The tag loads in the background, after your page.
Do I need to write code?
No. You paste one tag and pick your events in the dashboard.
Does it work with single-page apps?
Yes. You can pick events by page address or by button.
Will it clash with my current pixels?
Keep them if you like. Or let us turn off the overlap during setup, so each event counts once.

Add tracking to your first site.

Get notified

Google Ads is a trademark of Google LLC. Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc. TikTok is a trademark of TikTok Inc. Reddit is a trademark of Reddit, Inc. X is a trademark of X Corp. Shopify is a trademark of Shopify Inc. WordPress and WooCommerce are trademarks of their owners. OpenAdManager is not affiliated with or endorsed by any of them.