Tracking add-on

WordPress conversion tracking for your forms and sign-ups

Install the plugin, connect your ad accounts, and each lead from your site goes to Google, Meta, TikTok, Reddit and X from your server.

Get notified How tracking works

Sent by server, not only the browserHashed email, never plainEach sale counted once

Install

Upload the plugin. In WordPress, go to Plugins → Add New → Upload Plugin and upload the OpenAdManager zip from your dashboard.
Activate and paste your connect code. Activate the plugin and paste the one-time connect code from your OpenAdManager setup screen.
Pick your events. Choose what to send: form leads, sign-ups and bookings. Then send a test form and check that it arrives.

Events sent

Each WordPress event goes to every platform you connected, under that platform's standard event name.

WordPress event	Google Ads	Meta	TikTok	Reddit	X
Form submitted	Submit lead form	Lead	SubmitForm	Lead	Lead
New sign-up	Sign-up	CompleteRegistration	CompleteRegistration	SignUp	Sign up
Booking made	Book appointment	Schedule	Schedule	Custom (schedule)	Custom

Each sale is sent once, so a platform that also hears about it from your browser counts it once. Email and phone, if you choose to send them, are scrambled before they leave.

For developers

Every event carries one event ID shared with your browser tags, so a platform that receives both deduplicates them. Email and phone are SHA-256 hashed before sending. The ad click IDs (gclid, fbclid, ttclid) are kept with the visit and sent with the order.

Server-side conversion tracking, explained · What the Free plan includes · Privacy Policy

Questions

Which form plugins work?

The plugin listens for the form being sent, so it works with the common form plugins. If yours is not picked up, choose the thank-you page instead.

Does it work with caching plugins?

Yes. Events are sent from your server, not from a cached page.

I also sell with WooCommerce. Do I need another plugin?

No. It is the same plugin. Turn on the order events and it sends paid orders too.

Will it clash with my current pixel plugin?

Keep it if you like. Or let us turn off the overlap during setup, so each lead counts once.

Add tracking to your first site.

Get notified

Google Ads is a trademark of Google LLC. Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc. TikTok is a trademark of TikTok Inc. Reddit is a trademark of Reddit, Inc. X is a trademark of X Corp. Shopify is a trademark of Shopify Inc. WordPress and WooCommerce are trademarks of their owners. OpenAdManager is not affiliated with or endorsed by any of them.