Tracking
Tracking sends the sales and leads your website records to Google, Meta, TikTok, Reddit and X, from a server, each counted once. Your ads then learn from real results. There is no code to write.
Install
Pick how your site is built. Each guide has the steps and the full list of events.
- Shopify: a custom pixel, no theme edits. Shopify guide
- WooCommerce: a WordPress plugin that sends paid orders. WooCommerce guide
- WordPress: the same plugin, for forms, sign-ups and bookings. WordPress guide
- Any website (Laravel, Next.js or custom): one script tag in your pages. Website guide
Then connect your ad accounts in Tracking and send a test order or form. Each platform shows a check when the test arrives.
Events
You choose which events to send. The common ones:
| Your site | What the platforms receive |
|---|---|
| A paid order | Purchase, with its value and currency |
| Checkout started | Begin checkout |
| Added to cart | Add to cart |
| A form sent | Lead |
| A new sign-up | Sign-up |
| A booking | Book appointment |
Email and phone, if you choose to send them, are hashed (SHA-256) before they leave. Each event carries one event ID, so a platform that also hears it from your browser counts it once.
Limits
Each website has a monthly event limit, shown on Pricing and in Plan & billing. We tell you at 80% and again at 100%. Past the limit, sales and leads keep flowing to the platforms and other events stop until next month. Your ads keep running. If you need more, use Request more events in Tracking and we review it.
Ask your AI
Your AI can check tracking too:
Is my tracking working on every platform?
Related: How tracking works · Pricing · Privacy Policy
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